Bayer Launches Trance Insecticide for Cotton Farmers to Control Sap-Sucking Pests
By jayesh chouhan 2026-07-23 13:19:03
Bayer Launches New Insecticide 'Trance' for Cotton Farmers; Offers Effective Protection Against Sap-Sucking Pests
Bayer has announced the launch of 'Trance,' a new insecticide designed for cotton farmers. The company claims the product has been developed to effectively control major sap-sucking pests such as aphids, jassids, and whitefly nymphs. Based on two distinct and complementary modes of action, this insecticide offers comprehensive crop protection while helping to improve crop health, increase yields, and boost farmers' income.
According to the company, cotton farmers in India face significant challenges due to simultaneous attacks by multiple sap-sucking pests, increasing pest resistance to insecticides, and a lack of effective yet affordable solutions. These issues hinder crop growth, reduce production, and drive up cultivation costs. 'Trance' has been developed specifically to address these challenges.
Bayer states that the product operates on a dual-action mechanism. It spreads within the plant through systemic movement while also exerting an effect across the leaf surface via translaminar action. This ensures protection for both existing foliage and new plant growth. The company notes that the formulation remains effective even after rainfall and begins to show results within approximately two hours of application. Additionally, it can be easily integrated into Integrated Pest Management (IPM) programs.
'Trance' will be available starting July 2026 across major cotton-producing states, including Maharashtra, Gujarat, Madhya Pradesh, Tamil Nadu, Kerala, Rajasthan, Karnataka, Andhra Pradesh, Telangana, Punjab, Haryana, and West Bengal. It will be launched in pack sizes of 100 ml, 220 ml, and 500 ml. Mohan Babu, Chief Operating Officer of Bayer CropScience (India), stated that farmers are facing an escalating challenge from sap-sucking pests and the issue of increasing pest resistance. In this context, 'Trance' offers two distinct modes of action in a single solution, enabling effective and long-lasting pest control. He added that the product would assist farmers in improving crop quality, boosting yields, and enhancing profitability.
The company states that with the launch of 'Trance', it is further strengthening its crop protection portfolio. This science-based innovation will help farmers achieve higher yields, ensure better resource utilization, and promote sustainable agriculture.
